MD Monirul Islam2026-06-10May 30, 20https://cam-ed-oar.com/handle/cam-ed-oar/658More than 9 million Cambodian citizens are using social media for various purposes including networking, business, communication, news and entertainment. People are moving away from websites and blogs. Higher education institutes are using social media platforms especially Facebook as their marketing and student recruitment tool.https://creativecommons.org/licenses/by/4.0Social Media in Higher Education: Advantages, Strategies, and ChallengesPeer-reviewed Article