Evolution of Marketing: A Cambodian Perspective

Abstract

This research briefly sketches the evolution of marketing from traditional marketing mix (4P) to recent developments including Artificial Intelligence (AI) and concisely defines 10 marketing topics in four different evolution stages. Then an online survey gauges the perceptions of business school students and business professionals about the marketing maturity levels in Cambodia. Results indicate that marketing in Cambodia is still in an elementary stage.

Keywords: Artificial Intelligence, Marketing Strategy, Cambodia.