Thinking of Cambodia, while looking at Italian’s digitalization

Abstract

Following a study published by the Organisation for Economic Co-operation and Development (OECD), over half of the Small and Medium Enterprises (SMEs) increased the adoption of digital tools to support their business processes during the pandemic, and more than two-thirds of them expressed their belief that such changes are going to be permanent. Also, in accordance with a study by PwC, one of the well-known accounting firms named Big Four, more than half of the Chief Executive Officers (CEOs) in the Asia Pacific and 39% of the workers of the surveyed organizations expressed their belief that their company will not survive in the incoming decade unless they change their current way of doing things in terms of business processes and integration of digital technologies in them. McKinsey & Company, identified three main capabilities necessary for digital transformation during the pandemic: filling gaps for technology talent, using more advanced technologies, and increasing the speed in experimenting and innovating. It has been shown how the pandemic has accelerated by several years the digitalization of both customer interaction and rate of offerings (products and services) that are digital, with the change expected to continue and even accelerate with the evolution of technological advancement, mostly focused around areas such as generative artificial intelligence (AI), cybersecurity and data privacy, cloud-first applications, and environment, social, and governance (ESG).