Browsing by Author "Huseyin Güngör"

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Cambodia Service Quality Research 2017
(CamEd Business School, June 30, 2018) Huseyin Güngör
3581 customers from 66 Cambodian companies in 6 industries surveyed with a questionnaire based on ServQual model of Parasuraman et al. (1988) with 22 items. Five popular customer satisfaction & loyalty variables were added in the questionnaire to gauge overall satisfaction, customer effort, recommendation, loyalty and repurchase intentions. Averages of the ServQual questions and customer satisfaction & loyalty variables formed the matrixes that are used for analyses. Overall Cambodian Service Quality levels in six industries, differences in gender, age, education and income levels are analyzed. Six industries are further examined with similar matrixes highlighting the differences among selected companies. Keywords: Cambodia; Service Quality; ServQual; Customer Satisfaction and Loyalty
Evolution of Marketing: A Cambodian Perspective
(CamEd Business School, December 30, 2018) Huseyin Güngör
This research briefly sketches the evolution of marketing from traditional marketing mix (4P) to recent developments including Artificial Intelligence (AI) and concisely defines 10 marketing topics in four different evolution stages. Then an online survey gauges the perceptions of business school students and business professionals about the marketing maturity levels in Cambodia. Results indicate that marketing in Cambodia is still in an elementary stage. Keywords: Artificial Intelligence, Marketing Strategy, Cambodia.