Vol 2, No 1, January - June 2025
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Item The Next Wave in Business Communication Driven by AI, the Metaverse, and Data(June 1, 2025) Mansoureh BahadoriIn today’s fast-changing world, the way people share ideas and information within and beyond organizations is integral to business communication. This can happen in many ways, through spoken or written words, body language, or digital tools. Effective communication is at the heart of teamwork, productivity, and building strong connections with stakeholders. However, as technology advances and social expectations shift, companies are being forced to reconsider how they communicate to stay relevant and competitive. This paper explores how these changes, especially the rise of AI, automation, and the metaverse, transform businesses’ connections and collaborations. It also examines how data is influencing communication choices and how, in turn, the abilities required for successful communication are changing.Item Trust: a better tool for property investment in Cambodia(June 1, 2025) Hans ChenIn recent years, Cambodia has attracted massive investment from various countries due to several favorable factors, such as a stable political situation, no foreign exchange controls, and a younger, cheaper labor force. These factors have led to high economic growth in various sectors, including agriculture, manufacturing, tourism, and real estate. Of all the industries, real estate is one of the most popular investments in the country. In just a few years, Phnom Penh, the capital city of Cambodia, has become surrounded by office buildings and high-rise condominiums. The prices of suburban land surrounding the city have soared each year, attracting many overseas investors who scramble for a piece of the action.Item Transforming enterprises through AI and Collective Intelligence: A Franco-Cambodian Blueprint(June 1, 2025) Agnes Silvia IgnaceIn a world where competitive landscapes shift rapidly and customer expectations evolve overnight, businesses must look beyond conventional digital upgrades. The next frontier lies in deeply embedding two complementary forces: Artificial Intelligence (AI) and Collective Intelligence (CI). While AI delivers automation, scalability, and predictive power, CI ensures adaptability, creativity, and organizational learning. When these elements are integrated across all business functions, they do not merely optimize workflows, they create organizational excellence.Item Hospitality Business Environment(June 1, 2025) Jeremie CLEMENTThe hospitality sector in Cambodia is undergoing a period of transformation, with Phnom Penh positioned as a potential growth hub in the region. As tourism rebounds and infrastructure improves post-pandemic, understanding the city’s evolving business environment is key to identifying strategic opportunities. In 2025, Phnom Penh is targeting to welcome around 7 million international visitors, a very ambitious figure, but still far behind its regional neighbors. Ho Chi Minh City targets over 23 million, and Bangkok expects around 39 million visitors. The gap is large, but it also represents a major opportunityItem Mastering Teamwork: A Comprehensive Guide to Team Psychology and Management(June 1, 2025) Aida Mehrad, PhDStudying psychology in various contexts presents challenges, particularly in team psychology, which examines how team structures and learning processes affect dynamics. This research focuses on Bachelor’s and Master’s students to gain insights into their communication and teamwork skills. Key soft skills highlighted include Clear Communication, Active Listening, Empathy, Adaptability, and Conflict Resolution. Developing these skills enhances individual performance and fosters a culture of collaboration. Leaders who prioritize empathy and active listening promote open communication and improve team dynamics. With advancements in technology, virtual training offers new ways to cultivate these essential skills, contributing significantly to personal and organizational success (Amer, 2008, Soft skills at work: Technology for career success; Goleman, 1996, Emotional intelligence: Why it can matter more than IQ; Veritasium, 2012, The science of thinking).Item Bridging Traditions and Technology: The Evolving Landscape of Business Communication in Cambodia(June 1, 2025) Shamila RamjawanCambodia, a Southeast Asian nation rich in culture and history, has witnessed a remarkable transformation over the past few decades. From post-conflict reconstruction to rapid economic growth, the country’s business environment has evolved significantly. As Cambodia integrates more deeply into regional and global markets, the need for effective business communication has never been more critical. This evolution is not merely about the adoption of modern tools and technologies; it is also about reconciling traditional communication norms with the demands of an increasingly interconnected business landscape.Item How the Shifting Landscape of Global Trade May Affect Small Developing Economies(June 1, 2025) Michael PettisAs tensions in global trade continue to intensify, the world finds itself in a period of strategic recalibration. The ongoing economic rivalry between the United States and China—often referred to as the “trade war”—has evolved far beyond tariffs. It now encompasses strategic decoupling, supply chain reconfiguration, technology bans, export controls, and capital flow restrictions. While these maneuvers are framed as geopolitical chess moves between two superpowers, their consequences ripple far beyond the primary actors, often landing most heavily on smaller, developing economies like Cambodia. At first glance, a global decoupling of supply chains and the weakening of trade ties between major economies might appear to offer new opportunities for low-income countries. Southeast Asia in particular has seen growing interest as an alternative production hub. However, the reality is more complicated. For economies like Cambodia the disruption of global trade norms presents both opportunities and serious risks.Item Enterprise Governance, Risk and Compliance (eGRC) in the Banking Sector(June 1, 2025) Sajjad KhanBanking sector organisations around the world have been subject to significantly increasing regulatory and compliance requirements and oversight since the Global Financial Crisis (GFC) of 2007/08. There have been substantial efforts by the banking sector organisations to adjust and align their operating models to comply with the newly introduced and/or upgraded regulatory requirements. This has placed greater focus on and increased the adoption of enterprise GRC (eGRC) practices (Madkhali and Sithole, 2023; Abdurrahman et al., 2023). Changing economic conditions, globalisation, technological advances, emerging markets and geopolitical threats and business opportunities have also been contributing factors in driving increased adoption of eGRC practices (Jonek-Kowalska, 2019). This explores the concept of eGRC, its key drivers, challenges and importance.Item A New Chapter in EU–Cambodia Relations(June 1, 2025) H.E. Igor DriesmansIn the shifting currents of global geopolitics and trade, the European Union and Cambodia are working together to reinforce free trade, deepen cooperation and development assistance, and sharing a vision of a sustainable and green future. Cambodia is on the threshold of a historic transformation. Its graduation from Least Developed Country (LDC) status in 2029 will be more than a bureaucratic milestone – it will be an economic coming of age. This evolution signals a maturing economy with rising ambitions, but also some potential new challenges.Item Risk in Cambodia: a review of Country Risk Premium and its alternatives for investors and Cambodian financial markets(June 1, 2025) Pat BeckJust over a year ago, Javier Milei burst onto the political scene becoming President of Argentina. As a self-identified minarchist, he promised to take a chainsaw to government agencies and regulations to unleash Argentines from decades of state control over the economy ushering in liberty and restoring economic fundamentals to the beleaguered country. Thus far, his focus on economic principles has been showing signs of progress. Inflation is stabilizing, business confidence is growing, tariffs are falling, and the official foreign exchange rate is now much closer to the black market “blue dollar” rate in the country. One surprising effect is that economic ideas have become central to how Argentine’s view their country and its remaining problems. This is most easily seen in the Country Risk Premium (CRP), which measures the increase in yield needed by capital owners to consider investing in the country compared to a risk-free rate. The CRP is shown, alongside exchange rates, on a ticker on all TVs in Argentina. Great excitement and hope is palpable as the CRP continues to decline, from a recent high of 4362 bps in 2020, to now below 600 bps. It is an easy to understand number, both clear and measurable, that everyday citizens can use to track the progress of the country and which is bolstering the optimism of an economic comeback and attracting investment.