CamEd Business Review

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CamEd Business Review (CB Review) is an online publication of CamEd Business School. It targets original manuscripts on ideas relevant to emerging matters in management, finance, accounting, marketing, business law, tax, audit, business communication, human resources management. CB Review welcomes interdisciplinary topics which are immediately useful to those in the board rooms, CEOs, CFOs and other members of the management. Meant to become a quick and meaningful resource, CB Review typically welcomes manuscripts by actual practitioners and academics, written in a style which is user-friendly and appealing to the greater public. We aim to publish two Issues per year. We may likely publish more often in the future. As a service to the author(s), we fully commit to finalizing the whole process within thirty days from the submission date. Please send your manuscripts and questions to the Editor-In-Chief at: [email protected]

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A New Chapter in EU–Cambodia Relations
(June 1, 2025) H.E. Igor Driesmans
In the shifting currents of global geopolitics and trade, the European Union and Cambodia are working together to reinforce free trade, deepen cooperation and development assistance, and sharing a vision of a sustainable and green future. Cambodia is on the threshold of a historic transformation. Its graduation from Least Developed Country (LDC) status in 2029 will be more than a bureaucratic milestone – it will be an economic coming of age. This evolution signals a maturing economy with rising ambitions, but also some potential new challenges.
Advancing Disability Inclusion and Menstrual Health: A Global Imperative for Equity and Dignity
(December 1, 2025) Shamila Ramjawan, DBA
The Royal Government of Cambodia’s launch of the National Strategic Plan on Disability (2024–2028) marks a significant milestone in Southeast Asia’s pursuit of social inclusion and equality. This initiative aligns closely with global commitments to the United Nations Sustainable Development Goals (SDGs), particularly SDGs 3, 4, 5, 10, and 17. Drawing from the first global doctoral study on menstrual hygiene management (MHM) for adolescents with intellectual disabilities, this article explores how inclusive health and education frameworks can address the persistent marginalisation of girls and women with disabilities. The study, based in South Africa, used the Social Model of Disability to highlight systemic barriers to MHM and offered a framework adaptable across global contexts. Cambodia’s renewed strategy demonstrates a regional commitment to ensuring that persons with disabilities live with dignity and participate fully in inclusive societies. This article argues for the integration of MHM into national disability and education policies globally, reinforcing the principle that no one should be left behind.
AI in the think tank World: My Personal Assistant, Not (Yet) My Friend
(CamEd Business School, 2024-06-30) Jason Chumtong, Country Director, Konrad Adenauer Stiftung
In 2019, I shifted my approach towards Artificial Intelligence (AI) from academia to the political sphere. I transitioned from studying the risk of AI for autonomous driving in Edinburgh to serving as a policy advisor on AI in Berlin. Although I was never a supporter of the Kurzweil-Narrative in The Singularity is Near (2005) regarding AI’s evolution to surpass human intelligence, I remember that at that time, the consensus among the community was that AI would at least become ubiquitous in the following few years. Highlighting this point might seem almost redundant, considering that at least half of the readers of this text are likely wondering if ChatGPT played a role in its creation. However, it’s important to note that discussing AI often feels like missing the forest for the trees. There are many AI applications out there that make life much easier. However, there are nearly as many problems associated with their use, demonstrating that AI is far from being a friend. Therefore, the text that follows shine upon aspect of the benefits AI provides as a digital tool akin to a personal assistant especially within the think tank world but also analyses ethical considerations and the state of technology that prevent it from being entirely reliable.
Beyond the Numbers: How AI Empowers Accountants for Strategic Impact
(CamEd Business School, 2024-06-30) Edman Flores, MBA, CPA
The Evolving Role of Accountants: Historically, the duties of accountants mainly involved maintaining financial records, reconciling accounts, and preparing financial reports. While these responsibilities remain critical, the role of accountants has evolved considerably. Nowadays, accountants are expected to provide strategic financial advice to businesses. They assist in establishing financial goals, crafting budgets, and developing growth strategies. Accountants play an important role in organizational strategic planning and decision-making, extending their expertise beyond financial reporting to strategic management accounting (SMA). SMA takes a broader business perspective and informs strategic decision- making. The changing business environment and the introduction of new techniques have prompted management accountants to adopt a business orientation and strategic approach. In addition, accountants actively participate in risk management efforts. They assess financial risks, identify vulnerabilities, and devise strategies to counter potential threats. Through this proactive approach, businesses can safeguard themselves from unforeseen financial crises. Accountants are also involved in financial forecasting, which helps businesses plan ahead. They use historical financial data and market analysis to forecast financial trends and recommend budget adjustments.
Bridging Traditions and Technology: The Evolving Landscape of Business Communication in Cambodia
(June 1, 2025) Shamila Ramjawan
Cambodia, a Southeast Asian nation rich in culture and history, has witnessed a remarkable transformation over the past few decades. From post-conflict reconstruction to rapid economic growth, the country’s business environment has evolved significantly. As Cambodia integrates more deeply into regional and global markets, the need for effective business communication has never been more critical. This evolution is not merely about the adoption of modern tools and technologies; it is also about reconciling traditional communication norms with the demands of an increasingly interconnected business landscape.
DON’T AIM FOR PROFIT. INSTEAD, CREATE CUSTOMERS!
(CamEd Business School, 2024-06-30) Virak Prum, PhD
Purpose of any business: It is well known that the purpose of a business is to create customers. Nothing else should matter as much. Peter Drucker, the well-regarded creator of management study as a distinct discipline, announced his wisdom early on when he published his The Practice of Management in 1954. There is, he wrote then, “only one valid definition of business purpose: to create a customer.” (p.37) Yet, it is not uncommon to find managers and economists so focused on profit maximization which leads them to prioritize on quick wins, neglecting the need for a more comprehensive strategy. True, business environment in the 1950s might have been quite different to what we are facing presently. Globalization and technological advancements have brought about new challenges and changing realities into the market, a phenomenon which could make long-term strategies less certain. But, even so, half a century after his famous book first appeared, in the revised edition of Management published in 2008, the assertion remained unchanged: “to maximize profits…is not only false, it is irrelevant.” (p.97)
Economic and Social Impact of Thalassemia in Cambodia: Challenges and Strategic Solutions
(December 1, 2024) Shamila Ramjawan, MBA, TEFL
Thalassemia, a hereditary blood disorder characterized by abnormal hemoglobin production, presents significant health challenges in various regions worldwide, including Cambodia. This genetic condition leads to the destruction of red blood cells, causing anemia and other severe complications. In Cambodia, thalassemia affects thousands of people annually, with a significant number of cases identified in younger populations. Awareness and understanding of thalassemia in Cambodia have gradually increased over the past decade thanks to efforts by health organizations, government initiatives, and international collaborations. However, despite these efforts, the management and treatment of thalassemia face significant obstacles. Severe thalassemia diseases are a major health problem in Southeast Asia.
Enterprise Governance, Risk and Compliance (eGRC) in the Banking Sector
(June 1, 2025) Sajjad Khan
Banking sector organisations around the world have been subject to significantly increasing regulatory and compliance requirements and oversight since the Global Financial Crisis (GFC) of 2007/08. There have been substantial efforts by the banking sector organisations to adjust and align their operating models to comply with the newly introduced and/or upgraded regulatory requirements. This has placed greater focus on and increased the adoption of enterprise GRC (eGRC) practices (Madkhali and Sithole, 2023; Abdurrahman et al., 2023). Changing economic conditions, globalisation, technological advances, emerging markets and geopolitical threats and business opportunities have also been contributing factors in driving increased adoption of eGRC practices (Jonek-Kowalska, 2019). This explores the concept of eGRC, its key drivers, challenges and importance.
Game-Based Learning: Elevating Business and Academic Writing Skills for EFL Learners
(December 1, 2024) Mansoureh Bahadori, MBA; Sajad Shafiee
Effective communication is crucial in today’s job market. According to the National Association of Colleges and Employers (2019), a staggering 82% of employers consider it a key skill for career success. The survey also revealed that four out of five employers prioritize strong written communication abilities when evaluating recent graduates. In this competitive landscape, possessing robust writing skills—especially grammatical proficiency—is vital for professional advancement. Poor grammar can lead to misunderstandings, tarnish professional reputations, and ultimately result in lost business opportunities.
Hospitality Business Environment
(June 1, 2025) Jeremie CLEMENT
The hospitality sector in Cambodia is undergoing a period of transformation, with Phnom Penh positioned as a potential growth hub in the region. As tourism rebounds and infrastructure improves post-pandemic, understanding the city’s evolving business environment is key to identifying strategic opportunities. In 2025, Phnom Penh is targeting to welcome around 7 million international visitors, a very ambitious figure, but still far behind its regional neighbors. Ho Chi Minh City targets over 23 million, and Bangkok expects around 39 million visitors. The gap is large, but it also represents a major opportunity
How the Shifting Landscape of Global Trade May Affect Small Developing Economies
(June 1, 2025) Michael Pettis
As tensions in global trade continue to intensify, the world finds itself in a period of strategic recalibration. The ongoing economic rivalry between the United States and China—often referred to as the “trade war”—has evolved far beyond tariffs. It now encompasses strategic decoupling, supply chain reconfiguration, technology bans, export controls, and capital flow restrictions. While these maneuvers are framed as geopolitical chess moves between two superpowers, their consequences ripple far beyond the primary actors, often landing most heavily on smaller, developing economies like Cambodia. At first glance, a global decoupling of supply chains and the weakening of trade ties between major economies might appear to offer new opportunities for low-income countries. Southeast Asia in particular has seen growing interest as an alternative production hub. However, the reality is more complicated. For economies like Cambodia the disruption of global trade norms presents both opportunities and serious risks.
How to Measure Creating Shared Value
(CamEd Business School, 2024-06-30) Kenneth Paul Charman, PhD
Creating Shared Value and Sustainability: The concept of creating shared value (CSV) was put forward by Professor Michael Porter and Mark Kramer in 2011 to identify company strategies which directly address a social need for profit through the business model rather than addressing the same social needs through redistribution of profits already made. Many companies, including large corporations have adopted CSV principles to govern and guide their business strategies. CSV represents a further progression in rethinking the role of the firm from the more narrowly defined responsibility of providing shareholder value, to the wider perspectives of addressing the impact of the firm on its stakeholders through corporate social responsibility (CSR). The principles of corporate governance are well established to oversee the activities of firms, and sustainability reporting is common today, and which now extend to frameworks and guidelines for reporting. Responsible Business Conduct (RBC), put forward by the OECD has provided a framework to incorporate due diligence to guide actions to reduce or alleviate the negative impact of a firm on its stakeholders. More recently the growth of ESG accounting has provided metrics for measurement of the impact of the firm on the economy, social factors and its environment, creating huge steps towards sustainability accounting.
Is AI bubble true or false? Early observation from investors in Cambodia, Singapore, China and Malaysia
(December 1, 2025) Sereyrotana Chum; Other CBL students
Artificial Intelligence (AI) is swiftly transforming the global tech landscape, positioning itself as one of the most impactful innovations of the modern era. Its influence spans multiple sectors – including healthcare, finance, logistics, and education – where it is driving progress, streamlining operations, and enabling new business approaches. Across Asia, nations such as Cambodia, China, Malaysia, and Singapore are actively integrating AI into their national strategies to boost economic growth and global competitiveness. These governments are channeling resources into AI development, fostering startup ecosystems, and attracting substantial foreign investment. This wave of enthusiasm reflects a widespread belief that AI will play a pivotal role in shaping future economies. Yet, this rapid expansion has also sparked concerns that the current investment boom may be fueled more by speculative excitement than by solid technological foundations. Observers are drawing parallels to past financial bubbles, notably the dot-com era, where exaggerated expectations led to significant market downturns. With AI company valuations climbing and media coverage amplifying the hype, questions are emerging about whether this growth is truly sustainable or vulnerable to collapse. This case study explores whether the current surge in AI investment across Asia is indicative of authentic economic advancement or a potential bubble. By examining investor perspectives and market trends in Cambodia, China, Malaysia, and Singapore, the study seeks to clarify the risks and opportunities that lie ahead in the region’s AI journey.
Mastering Teamwork: A Comprehensive Guide to Team Psychology and Management
(June 1, 2025) Aida Mehrad, PhD
Studying psychology in various contexts presents challenges, particularly in team psychology, which examines how team structures and learning processes affect dynamics. This research focuses on Bachelor’s and Master’s students to gain insights into their communication and teamwork skills. Key soft skills highlighted include Clear Communication, Active Listening, Empathy, Adaptability, and Conflict Resolution. Developing these skills enhances individual performance and fosters a culture of collaboration. Leaders who prioritize empathy and active listening promote open communication and improve team dynamics. With advancements in technology, virtual training offers new ways to cultivate these essential skills, contributing significantly to personal and organizational success (Amer, 2008, Soft skills at work: Technology for career success; Goleman, 1996, Emotional intelligence: Why it can matter more than IQ; Veritasium, 2012, The science of thinking).
Prospects for the Biofuels Sector in Cambodia: The Opportunities and the Trade-Offs
(December 1, 2025) Kenneth Paul Charman
Biofuels: Perceptions of the Future. Biofuels are seen as an industry of the future, as well as the present and the past, representing both the origin of fuels for heat, for transport, and nowadays as a potential replacement, at least in-part for fossil fuels in the generation of electricity. Although thought of as a marginal contributor, biofuels are widespread, contributing nearly 30% of total fuel consumption in Cambodia, much of which is for domestic consumption in rural areas. Several industries, including the garment sector, choose to replace fossil fuels with biofuels for heat generation for industrial processing, reflecting the well-espoused principle of switching away from fossil fuels. In addition to having the potential to replace fossil fuels, biofuels present potential opportunities for exports, especially to regions such as the EU, which have specific targets to increase biofuel usage. Development of biofuels can also provide jobs, particularly in rural areas with the growth of biofuel crops and collection and processing of agricultural waste. Furthermore, biofuels have the potential for increasing farm incomes by generating another source of income by growing additional crops such as jatropha from which oil can be extracted to make biodiesel.
Risk in Cambodia: a review of Country Risk Premium and its alternatives for investors and Cambodian financial markets
(June 1, 2025) Pat Beck
Just over a year ago, Javier Milei burst onto the political scene becoming President of Argentina. As a self-identified minarchist, he promised to take a chainsaw to government agencies and regulations to unleash Argentines from decades of state control over the economy ushering in liberty and restoring economic fundamentals to the beleaguered country. Thus far, his focus on economic principles has been showing signs of progress. Inflation is stabilizing, business confidence is growing, tariffs are falling, and the official foreign exchange rate is now much closer to the black market “blue dollar” rate in the country. One surprising effect is that economic ideas have become central to how Argentine’s view their country and its remaining problems. This is most easily seen in the Country Risk Premium (CRP), which measures the increase in yield needed by capital owners to consider investing in the country compared to a risk-free rate. The CRP is shown, alongside exchange rates, on a ticker on all TVs in Argentina. Great excitement and hope is palpable as the CRP continues to decline, from a recent high of 4362 bps in 2020, to now below 600 bps. It is an easy to understand number, both clear and measurable, that everyday citizens can use to track the progress of the country and which is bolstering the optimism of an economic comeback and attracting investment.
Sustainable Progress? A Critical Look at Sustainability Reporting in Cambodia’s Business Sector
(December 1, 2024) Edman Flores, MBA, CPA
Sustainability reporting has become a vital component of corporate accountability in today’s business environment. It enables organizations to showcase their commitment to economic, social, and environmental responsibilities, extending beyond mere financial performance. These reports provide comprehensive insights into the economic, environmental, and social impacts of an organization’s operations (GRI, n.d.). This transparency empowers organizations to enhance their performance in various ESG (Environmental, Social, and Governance) areas, identify areas for improvement, and make informed decisions to boost their sustainability efforts (GRI, 2020).
Team Psychology in the concept of Teamwork
(December 1, 2024) Aida Mehrad, PhD
Team psychology is a multifaceted discipline that integrates concepts from social psychology, organisational behaviour, and leadership studies. It seeks to understand and improve group dynamics, performance, communication, and overall team success. This field is crucial for optimising teamwork in various settings, including workplaces and sports teams, by providing strategies and frameworks that enhance team functionality and goal achievement. Understanding the critical factors influencing team performance is essential. Key factors include team composition, size, and assigning roles and responsibilities, which are pivotal in crafting effective team strategies. The research underscores the significance of these factors in developing comprehensive and practical team strategies (Mehrad & Fallahi, 2014; Salas, 2018; Yeager, 2021).
Technology in Healthcare: Collaborative Business Opportunities for Developing Cognitive Training Solutions for Older Adults in Cambodia
(December 1, 2024) Patchanee Tungjan
Cambodia is on the brink of becoming an aged society, with its elderly population rapidly. According to the National Institute of Statistics in Cambodia, the percentage of older adults has risen significantly, from 6.34% in 2008 to 8.86% in 2019, accounting for 1,378,688 individuals. By 2050, this figure is projected to increase further to 23.17%, transitioning Cambodia into what is known as a “super-aged” society. This demographic shift reflects a broader trend seen globally and within the Association of Southeast Asian Nation (ASEAN) Member States (AMS). Globally, the aging population has become a pressing concern. The World Health Organization (WHO) reported that in 2019, there were 1 billion older adults worldwide, a number projected to rise dramatically to 2.1 billion by 2050. Notably, 80% of these individuals will be living in low- and middle-income countries. Within the ASEAN region, a report from Thailand’s Department of Older Persons highlighted that in 2022, seven out of ten AMS had entered the “aged society” phase. A society can be considered as aged when older adults account for more than 10% of the total population. While Cambodia, along with Lao PDR and the Philippines, have yet to reach this threshold, the rapid increase in Cambodia’s elderly population poses potential challenges for various sectors, including government, healthcare sectors, and families who may need to provide care.
The Evolution of Strategy: An Opportunity for Cambodian Business Models
(December 1, 2025) Kenneth Paul Charman, PhD.
The Case for Cambodian Business Models: Understanding the strategy process, from an idea or a concept to a business model that provides value for customers, to a genuinely profitable business, is core skill. Knowledge of the strategy process provides both a rationale and usable frameworks to measure and assess ourselves, the world around us and the decision-making environment in which we operate. Studying strategy is not a guarantee for an idea, let alone a successful business, but using the strategy process can help us stay on track and avoid mistakes. Strategy also provides a platform to showcase business successes and failures, an important component of what is a core discipline in business education.