CamEd Business Review

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CamEd Business Review (CB Review) is an online publication of CamEd Business School. It targets original manuscripts on ideas relevant to emerging matters in management, finance, accounting, marketing, business law, tax, audit, business communication, human resources management. CB Review welcomes interdisciplinary topics which are immediately useful to those in the board rooms, CEOs, CFOs and other members of the management. Meant to become a quick and meaningful resource, CB Review typically welcomes manuscripts by actual practitioners and academics, written in a style which is user-friendly and appealing to the greater public. We aim to publish two Issues per year. We may likely publish more often in the future. As a service to the author(s), we fully commit to finalizing the whole process within thirty days from the submission date. Please send your manuscripts and questions to the Editor-In-Chief at: [email protected]

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Author: search.filters.author.Kenneth Paul Charman, PhDStart date: 2024

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    Using ChatGPT: The Experience of Higher-Education Students
    (December 1, 2024) Kenneth Paul Charman, PhD
    In November 2022 ChatGPT was launched, and with it came the possibility to take a quantum leap beyond established search functions for a multitude of applications. The potential benefits of ChatGPT are attractive in higher education, where complex questions and lengthy assignments are commonplace, and where the uptake of ChatGPT amongst students would be expected to be rapid and widespread. Higher education students could provide an insight into how the rest of the population might adopt ChatGPT and other AI chatbots as a genuinely disruptive technology which could transform work processes. However, the benefits of ChatGPT and other AI chatbots run parallel with concerns as to the accuracy and reliability of information which AI chatbots provide, and ethical concerns as to the originality of the outputs and the potential over-reliance on AI chatbots that result.
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    How to Measure Creating Shared Value
    (CamEd Business School, 2024-06-30) Kenneth Paul Charman, PhD
    Creating Shared Value and Sustainability: The concept of creating shared value (CSV) was put forward by Professor Michael Porter and Mark Kramer in 2011 to identify company strategies which directly address a social need for profit through the business model rather than addressing the same social needs through redistribution of profits already made. Many companies, including large corporations have adopted CSV principles to govern and guide their business strategies. CSV represents a further progression in rethinking the role of the firm from the more narrowly defined responsibility of providing shareholder value, to the wider perspectives of addressing the impact of the firm on its stakeholders through corporate social responsibility (CSR). The principles of corporate governance are well established to oversee the activities of firms, and sustainability reporting is common today, and which now extend to frameworks and guidelines for reporting. Responsible Business Conduct (RBC), put forward by the OECD has provided a framework to incorporate due diligence to guide actions to reduce or alleviate the negative impact of a firm on its stakeholders. More recently the growth of ESG accounting has provided metrics for measurement of the impact of the firm on the economy, social factors and its environment, creating huge steps towards sustainability accounting.