CamEd Business Review

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CamEd Business Review (CB Review) is an online publication of CamEd Business School. It targets original manuscripts on ideas relevant to emerging matters in management, finance, accounting, marketing, business law, tax, audit, business communication, human resources management. CB Review welcomes interdisciplinary topics which are immediately useful to those in the board rooms, CEOs, CFOs and other members of the management. Meant to become a quick and meaningful resource, CB Review typically welcomes manuscripts by actual practitioners and academics, written in a style which is user-friendly and appealing to the greater public. We aim to publish two Issues per year. We may likely publish more often in the future. As a service to the author(s), we fully commit to finalizing the whole process within thirty days from the submission date. Please send your manuscripts and questions to the Editor-In-Chief at: [email protected]

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    The Evolution of Strategy: An Opportunity for Cambodian Business Models
    (December 1, 2025) Kenneth Paul Charman, PhD.
    The Case for Cambodian Business Models: Understanding the strategy process, from an idea or a concept to a business model that provides value for customers, to a genuinely profitable business, is core skill. Knowledge of the strategy process provides both a rationale and usable frameworks to measure and assess ourselves, the world around us and the decision-making environment in which we operate. Studying strategy is not a guarantee for an idea, let alone a successful business, but using the strategy process can help us stay on track and avoid mistakes. Strategy also provides a platform to showcase business successes and failures, an important component of what is a core discipline in business education.
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    Is AI bubble true or false? Early observation from investors in Cambodia, Singapore, China and Malaysia
    (December 1, 2025) Sereyrotana Chum; Other CBL students
    Artificial Intelligence (AI) is swiftly transforming the global tech landscape, positioning itself as one of the most impactful innovations of the modern era. Its influence spans multiple sectors – including healthcare, finance, logistics, and education – where it is driving progress, streamlining operations, and enabling new business approaches. Across Asia, nations such as Cambodia, China, Malaysia, and Singapore are actively integrating AI into their national strategies to boost economic growth and global competitiveness. These governments are channeling resources into AI development, fostering startup ecosystems, and attracting substantial foreign investment. This wave of enthusiasm reflects a widespread belief that AI will play a pivotal role in shaping future economies. Yet, this rapid expansion has also sparked concerns that the current investment boom may be fueled more by speculative excitement than by solid technological foundations. Observers are drawing parallels to past financial bubbles, notably the dot-com era, where exaggerated expectations led to significant market downturns. With AI company valuations climbing and media coverage amplifying the hype, questions are emerging about whether this growth is truly sustainable or vulnerable to collapse. This case study explores whether the current surge in AI investment across Asia is indicative of authentic economic advancement or a potential bubble. By examining investor perspectives and market trends in Cambodia, China, Malaysia, and Singapore, the study seeks to clarify the risks and opportunities that lie ahead in the region’s AI journey.
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    Prospects for the Biofuels Sector in Cambodia: The Opportunities and the Trade-Offs
    (December 1, 2025) Kenneth Paul Charman
    Biofuels: Perceptions of the Future. Biofuels are seen as an industry of the future, as well as the present and the past, representing both the origin of fuels for heat, for transport, and nowadays as a potential replacement, at least in-part for fossil fuels in the generation of electricity. Although thought of as a marginal contributor, biofuels are widespread, contributing nearly 30% of total fuel consumption in Cambodia, much of which is for domestic consumption in rural areas. Several industries, including the garment sector, choose to replace fossil fuels with biofuels for heat generation for industrial processing, reflecting the well-espoused principle of switching away from fossil fuels. In addition to having the potential to replace fossil fuels, biofuels present potential opportunities for exports, especially to regions such as the EU, which have specific targets to increase biofuel usage. Development of biofuels can also provide jobs, particularly in rural areas with the growth of biofuel crops and collection and processing of agricultural waste. Furthermore, biofuels have the potential for increasing farm incomes by generating another source of income by growing additional crops such as jatropha from which oil can be extracted to make biodiesel.
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    The Rise of Family Trusts in Cambodia: Building Legacy in an Emerging Market
    (December 1, 2025) Hans Chen
    In the last twenty years, Cambodia’s steady economic growth has been fueled by political stability, a welcoming environment for foreign investors, and increased cooperation with regional and global markets. As a result, private wealth has grown, especially among families who own businesses. Many of these families are first generation entrepreneurs who began their ventures after Cambodia’s post-conflict recovery. When families are building wealth, ownership is usually simple and centralized. Business owners typically keep assets in their own names and make all major decisions. This setup works well during rapid growth, but it can become less effective as businesses and families get bigger. As complexity increases, informal structures often struggle to support long-term continuity. As Cambodia’s economy develops, more families are facing real questions about succession, protecting assets, and ensuring long-term stability. These are immediate challenges that can impact both family relationships and business success. That’s why family trusts are becoming a practical and increasingly relevant legal option for Cambodian business owners.
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    Advancing Disability Inclusion and Menstrual Health: A Global Imperative for Equity and Dignity
    (December 1, 2025) Shamila Ramjawan, DBA
    The Royal Government of Cambodia’s launch of the National Strategic Plan on Disability (2024–2028) marks a significant milestone in Southeast Asia’s pursuit of social inclusion and equality. This initiative aligns closely with global commitments to the United Nations Sustainable Development Goals (SDGs), particularly SDGs 3, 4, 5, 10, and 17. Drawing from the first global doctoral study on menstrual hygiene management (MHM) for adolescents with intellectual disabilities, this article explores how inclusive health and education frameworks can address the persistent marginalisation of girls and women with disabilities. The study, based in South Africa, used the Social Model of Disability to highlight systemic barriers to MHM and offered a framework adaptable across global contexts. Cambodia’s renewed strategy demonstrates a regional commitment to ensuring that persons with disabilities live with dignity and participate fully in inclusive societies. This article argues for the integration of MHM into national disability and education policies globally, reinforcing the principle that no one should be left behind.
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    The Next Wave in Business Communication Driven by AI, the Metaverse, and Data
    (June 1, 2025) Mansoureh Bahadori
    In today’s fast-changing world, the way people share ideas and information within and beyond organizations is integral to business communication. This can happen in many ways, through spoken or written words, body language, or digital tools. Effective communication is at the heart of teamwork, productivity, and building strong connections with stakeholders. However, as technology advances and social expectations shift, companies are being forced to reconsider how they communicate to stay relevant and competitive. This paper explores how these changes, especially the rise of AI, automation, and the metaverse, transform businesses’ connections and collaborations. It also examines how data is influencing communication choices and how, in turn, the abilities required for successful communication are changing.
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    Trust: a better tool for property investment in Cambodia
    (June 1, 2025) Hans Chen
    In recent years, Cambodia has attracted massive investment from various countries due to several favorable factors, such as a stable political situation, no foreign exchange controls, and a younger, cheaper labor force. These factors have led to high economic growth in various sectors, including agriculture, manufacturing, tourism, and real estate. Of all the industries, real estate is one of the most popular investments in the country. In just a few years, Phnom Penh, the capital city of Cambodia, has become surrounded by office buildings and high-rise condominiums. The prices of suburban land surrounding the city have soared each year, attracting many overseas investors who scramble for a piece of the action.
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    Transforming enterprises through AI and Collective Intelligence: A Franco-Cambodian Blueprint
    (June 1, 2025) Agnes Silvia Ignace
    In a world where competitive landscapes shift rapidly and customer expectations evolve overnight, businesses must look beyond conventional digital upgrades. The next frontier lies in deeply embedding two complementary forces: Artificial Intelligence (AI) and Collective Intelligence (CI). While AI delivers automation, scalability, and predictive power, CI ensures adaptability, creativity, and organizational learning. When these elements are integrated across all business functions, they do not merely optimize workflows, they create organizational excellence.
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    Hospitality Business Environment
    (June 1, 2025) Jeremie CLEMENT
    The hospitality sector in Cambodia is undergoing a period of transformation, with Phnom Penh positioned as a potential growth hub in the region. As tourism rebounds and infrastructure improves post-pandemic, understanding the city’s evolving business environment is key to identifying strategic opportunities. In 2025, Phnom Penh is targeting to welcome around 7 million international visitors, a very ambitious figure, but still far behind its regional neighbors. Ho Chi Minh City targets over 23 million, and Bangkok expects around 39 million visitors. The gap is large, but it also represents a major opportunity
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    Mastering Teamwork: A Comprehensive Guide to Team Psychology and Management
    (June 1, 2025) Aida Mehrad, PhD
    Studying psychology in various contexts presents challenges, particularly in team psychology, which examines how team structures and learning processes affect dynamics. This research focuses on Bachelor’s and Master’s students to gain insights into their communication and teamwork skills. Key soft skills highlighted include Clear Communication, Active Listening, Empathy, Adaptability, and Conflict Resolution. Developing these skills enhances individual performance and fosters a culture of collaboration. Leaders who prioritize empathy and active listening promote open communication and improve team dynamics. With advancements in technology, virtual training offers new ways to cultivate these essential skills, contributing significantly to personal and organizational success (Amer, 2008, Soft skills at work: Technology for career success; Goleman, 1996, Emotional intelligence: Why it can matter more than IQ; Veritasium, 2012, The science of thinking).