Firm level cultural analysis

Abstract

This paper explores the application of Johnson, Scholes, and Whittington’s Cultural Web framework for analyzing organizational culture. Through case studies of various companies, the paper demonstrates how the Cultural Web can be utilized to understand the cultural dynamics within organizations. The findings highlight the significance of organizational culture in shaping strategic choices and the potential for utilizing the Cultural Web to facilitate cultural change initiatives. The paper contributes to the field by providing a practical approach to analyzing and understanding organizational culture, with implications for both researchers and practitioners.